Monday, August 16, 2010


Check out this vidcap from the movie Fight Club. Note the meticulously styled shot - how the items are all carefully placed in front of Edward Norton, two Gerber daisies in a slender vase to his left. To an experienced eye, it shows that a lot of time and energy went into creating this scene. But something is glaringly wrong: The ice is at the bottom of the glass. It's clearly fake ice, but it doesn't float. Imagine how much better this shot would be if the ice cubes were at the top of the glass. A small detail like that obviously doesn't make or break a movie like Fight Club, but it could have been better.

Now it can be. We just made what we believe to be the most convincing artificial floating ice ever made. The best part is they're inexpensive and last for days of shooting. Worry not about drink continuity again - our floating rubber cubes solve that problem and more. Check them out here: Floating Prop Ice Cubes

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